Right now, B2B selling companies are looking to figure out an omni-channel strategy, a new technology strategy, and an eCommerce strategy. They realize that there are B2C expectations that have to be met in the B2B world. B2B Online will be focused on advanced Digital fundamentals and the organizational challenges that are specific to the digital transformation of the B2B business model.
Conference Background: The creators of the eTail conference series have been developing industry-leading events focused on eCommerce since 1999. B2C eCommerce sales have grown by double-digit percentages every year for the past decade, as retailers have spent millions of dollars transforming their businesses and building an online experience that meets, and exceeds customer expectations – with the end goal of increasing sales and brand loyalty.